|
gptkbp:instance_of
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gptkb:battle
|
|
gptkbp:brand
|
Tumi
|
|
gptkbp:challenges
|
gptkb:sports_event
Market saturation
Changing consumer preferences
|
|
gptkbp:collaborations
|
gptkb:aircraft
Travel agencies
Fashion designers
|
|
gptkbp:duration
|
6 months
|
|
gptkbp:focus
|
gptkb:handbag
|
|
gptkbp:focus_area
|
gptkb:Europe
gptkb:Asia
gptkb:North_America
|
|
gptkbp:future_plans
|
Expand to new markets
Introduce new products
Enhance digital marketing efforts
|
|
gptkbp:goal
|
Increase brand awareness
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Tumi Alpha Campaign
|
|
gptkbp:is_evaluated_by
|
Surveys
Social media metrics
Sales data analysis
|
|
gptkbp:is_promoted_by
|
Discounts
Giveaways
|
|
gptkbp:launch_date
|
gptkb:2015
|
|
gptkbp:notable_features
|
gptkb:Durability
gptkb:museum
Functionality
|
|
gptkbp:outcome
|
Increased sales
Enhanced customer engagement
Positive brand perception
|
|
gptkbp:partnerships
|
Influencers
Travel Bloggers
|
|
gptkbp:platform
|
gptkb:television_series
gptkb:Twitter_account
Print Media
|
|
gptkbp:succeeded_by
|
Customer feedback
Market share increase
Brand recall
|
|
gptkbp:target_audience
|
Travelers
|
|
gptkbp:thematic_element
|
gptkb:Images
Videos
Taglines
|
|
gptkbp:bfsParent
|
gptkb:Tumi_Holdings,_Inc.
|
|
gptkbp:bfsLayer
|
6
|