Statements (96)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:shopping_mall
|
| gptkbp:acquisition |
gptkb:FAO_Schwarz
Imaginarium Kids ' R' Us |
| gptkbp:advertising |
online marketing
television commercials print media |
| gptkbp:ceo |
gptkb:Dave_Brandon
gptkb:David_Brandon |
| gptkbp:closure_type |
gptkb:2018
|
| gptkbp:competitors |
gptkb:book
gptkb:shopping_mall |
| gptkbp:discontinued |
gptkb:2018
|
| gptkbp:famous_for |
seasonal promotions
competitive pricing loyal customer base holiday shopping season in-store experiences toy demonstrations birthday party services exclusive toy lines wide selection of toys |
| gptkbp:financial_products |
gptkb:2017
|
| gptkbp:format |
specialty store
big box |
| gptkbp:founded |
1948
|
| gptkbp:founder |
gptkb:Charles_Lazarus
|
| gptkbp:has_expansion |
international markets
|
| gptkbp:headcount |
over 30,000 employees
|
| gptkbp:headquarters |
gptkb:New_Jersey
gptkb:Wayne,_New_Jersey,_USA gptkb:Wayne,_New_Jersey |
| https://www.w3.org/2000/01/rdf-schema#label |
Toys ' R' Us, Inc.
|
| gptkbp:industry |
retail
|
| gptkbp:motto |
nan
I don't want to grow up, I'm a Toys ' R' Us kid. Geoffrey the Giraffe logo |
| gptkbp:notable_event |
gptkb:battle
community events influencer partnerships seasonal promotions social media campaigns community outreach programs customer loyalty programs educational workshops product launches sustainability efforts bankruptcy filing charity initiatives employee training programs merchandising strategies customer engagement strategies rebranding efforts safety recalls customer service improvements brand collaborations in-store experiences liquidation sales customer feedback initiatives exclusive product lines market research initiatives celebrity partnerships store closures financial restructuring efforts collaboration with brands brand revitalization efforts store redesigns brand legacy initiatives holiday pop-up stores online store launch partnership with Target return of Geoffrey the Giraffe temporary store openings |
| gptkbp:notable_products |
gptkb:Geoffrey_the_Giraffe
|
| gptkbp:number_of_locations |
over 800
|
| gptkbp:number_of_stores |
over 800
approximately 70 (2021) |
| gptkbp:opened |
gptkb:2021
|
| gptkbp:parent_company |
gptkb:Tru_Kids,_Inc.
|
| gptkbp:partnership |
gptkb:Rabbi
gptkb:Amazon.com gptkb:Mattel gptkb:character |
| gptkbp:previous_name |
gptkb:Children's_Bargain_Town
|
| gptkbp:products |
gptkb:product
gptkb:toy games |
| gptkbp:revenue |
$11 billion (2016)
$11.5 billion (2016) |
| gptkbp:subsidiary |
gptkb:Toys_'_R'_Us_Canada
gptkb:Babies_'_R'_Us Toys ' R' Us UK |
| gptkbp:target_market |
gptkb:Person
|
| gptkbp:website |
toysrus.com
|
| gptkbp:bfsParent |
gptkb:Toys_'_R'_Us_Japan
|
| gptkbp:bfsLayer |
5
|