Statements (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:strategy
|
| gptkbp:adoptedBy |
major US advertisers
|
| gptkbp:aimsTo |
reach all consumer segments
|
| gptkbp:contrastsWith |
multicultural marketing
segmented marketing |
| gptkbp:emergedIn |
2010s
|
| gptkbp:focusesOn |
cross-cultural marketing
integrated marketing |
| gptkbp:goal |
efficiency in marketing spend
unified brand message |
| https://www.w3.org/2000/01/rdf-schema#label |
Total Market Model
|
| gptkbp:relatedTo |
inclusive marketing
total market approach |
| gptkbp:usedIn |
advertising
media planning |
| gptkbp:bfsParent |
gptkb:TMM
|
| gptkbp:bfsLayer |
7
|