|
gptkbp:instance_of
|
gptkb:book
|
|
gptkbp:bfsLayer
|
5
|
|
gptkbp:bfsParent
|
gptkb:Robert_J._Mc_Kee
|
|
gptkbp:analyzes
|
advertising trends
media consumption patterns
|
|
gptkbp:author
|
gptkb:David_H._Hargreaves
|
|
gptkbp:covered_by
|
gptkb:church
gptkb:film_production_company
gptkb:battle
|
|
gptkbp:discusses
|
content creation
audience engagement
media ethics
|
|
gptkbp:emphasizes
|
creativity
originality
|
|
gptkbp:examines
|
narrative structures
story arcs
|
|
gptkbp:explores
|
gptkb:film_production_company
traditional media
|
|
gptkbp:focus
|
writing techniques
|
|
gptkbp:format
|
gptkb:printer
gptkb:book
|
|
gptkbp:genre
|
gptkb:Author
|
|
gptkbp:highlights
|
importance of storytelling
role of advertising
|
|
gptkbp:includes
|
case studies
practical exercises
|
|
gptkbp:is_available_in
|
libraries
online platforms
bookstores
|
|
gptkbp:is_cited_in
|
gptkb:University
gptkb:Educational_Institution
professionals
|
|
gptkbp:is_part_of
|
media studies
writing guides
|
|
gptkbp:is_reviewed_by
|
gptkb:academic_journal
writing magazines
|
|
gptkbp:isbn
|
978-0415531234
|
|
gptkbp:language
|
English
|
|
gptkbp:offers
|
gptkb:technique
tips
|
|
gptkbp:page_count
|
224
|
|
gptkbp:provides
|
insights
strategies
|
|
gptkbp:published_by
|
gptkb:Routledge
|
|
gptkbp:published_year
|
gptkb:2013
|
|
gptkbp:target_audience
|
gptkb:Author
|