The Ordinary

GPTKB entity

Statements (54)
Predicate Object
gptkbp:instance_of gptkb:skincare_product
gptkbp:distribution online and retail stores
gptkbp:founded gptkb:Brandon_Truaxe
gptkbp:has a loyal customer base
multiple product lines
a global presence
a wide range of products
a commitment to sustainability
a strong social media presence
a diverse product range
received numerous awards
a focus on ingredient efficacy
a focus on scientific formulations
a minimalist packaging design
a variety of formulations for different skin types
gptkbp:headquarters gptkb:Toronto,_Canada
https://www.w3.org/2000/01/rdf-schema#label The Ordinary
gptkbp:is vegan
available in many countries
cruelty-free
often featured in beauty blogs
often recommended by dermatologists
popular among beauty influencers
often compared to high-end brands
a favorite among skincare enthusiasts.
a subsidiary of Estée Lauder Companies
a trendsetter in the beauty industry
known for its AHA and BHA exfoliants
known for its Hyaluronic Acid 2% + B5 serum
known for its Niacinamide 10% + Zinc 1% serum
known for its Retinol products
known for its high-quality products at low prices
known for its no-frills approach
part of the clean beauty movement
popular for its serums
recognized for its transparency in pricing
gptkbp:known_for affordable skincare
gptkbp:launched gptkb:2016
gptkbp:offers moisturizers
serums
sunscreens
treatments
cleansers
exfoliants
gptkbp:parent_company gptkb:Deciem
gptkbp:philosophy affordable pricing
transparency in ingredients
gptkbp:products gptkb:skincare_product
gptkbp:target_market skincare enthusiasts
gptkbp:uses active ingredients
gptkbp:website theordinary.com
gptkbp:bfsParent gptkb:Julian_Opie
gptkb:Allure_Best_of_Beauty
gptkbp:bfsLayer 4