gptkbp:instance_of
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gptkb:campaign
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gptkbp:advertising
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Print ads
Television ads
Online ads
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gptkbp:analytics
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Used for fundraising
Used for outreach
Used for targeting voters
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gptkbp:charity
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Record-breaking
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gptkbp:election
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gptkb:2008_United_States_presidential_election
gptkb:2012_United_States_presidential_election
Regularly conducted
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gptkbp:events
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Rallies
Fundraisers
Town halls
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gptkbp:headquarters
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gptkb:Chicago,_Illinois
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https://www.w3.org/2000/01/rdf-schema#label
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The Obama campaign
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gptkbp:impact
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Increased voter turnout
Change in campaign financing
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gptkbp:is_opposed_by
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Conducted against opponents
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gptkbp:key_figures
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gptkb:Jim_Messina
gptkb:Michelle_Obama
gptkb:David_Axelrod
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gptkbp:legacy
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First African American president
Innovative use of technology in politics
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gptkbp:media_coverage
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Extensive
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gptkbp:message
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gptkb:Unity
Hope and change
Change we can believe in
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gptkbp:notable_event
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gptkb:2008_Democratic_National_Convention
gptkb:2012_Democratic_National_Convention
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gptkbp:notable_nominees
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gptkb:President_Barack_Obama
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gptkbp:opponent
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gptkb:John_Mc_Cain
gptkb:Mitt_Romney
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gptkbp:outcome
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Barack Obama elected president
Historic election
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gptkbp:slogan
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gptkb:Yes_We_Can
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gptkbp:social_media
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gptkb:Twitter
gptkb:You_Tube
gptkb:Facebook
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gptkbp:sponsorship
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gptkb:Democratic_Party
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gptkbp:strategy
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Grassroots organizing
Social media engagement
Online fundraising
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gptkbp:support
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gptkb:Strong
Engaged volunteers
Mobilized communities
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gptkbp:target_audience
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Young voters
Minority voters
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gptkbp:volunteers
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Hundreds of thousands
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gptkbp:bfsParent
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gptkb:Shepard_Fairey
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gptkbp:bfsLayer
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5
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