The New Rules of Marketing and PR 8th Edition
GPTKB entity
Statements (64)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
book
|
| gptkbp:author |
gptkb:David_Meerman_Scott
|
| gptkbp:format |
Print
eBook |
| gptkbp:hasVersion |
8th
|
| https://www.w3.org/2000/01/rdf-schema#label |
The New Rules of Marketing and PR 8th Edition
|
| gptkbp:ISBN |
978-1119341980
|
| gptkbp:keyIssues |
Advertising
Business Strategy Community Building Customer Experience Market Research Trust Building Analytics Branding Networking Storytelling Value Proposition Affiliate Marketing Content Marketing Email Marketing Event Marketing Pay-Per-Click Advertising Webinars Customer Feedback Retargeting SEO Brand Awareness Brand Loyalty Customer Engagement Lead Generation Content Strategy Conversion Rate Optimization Customer Retention Market Segmentation Sales Strategy Competitive Analysis Customer Journey Market Positioning Social Proof Publicity B2B Marketing Crisis Communication Video Marketing Mobile Marketing Digital_Marketing Influencer_Marketing Social_Media_Advertising Social_Media_Marketing Online_Reputation_Management Brand_Equity User-Generated_Content Search_Engine_Marketing Data-Driven_Marketing B2C_Marketing Inbound_Marketing Sales_Funnel |
| gptkbp:language |
English
|
| gptkbp:pageCount |
368
|
| gptkbp:publisher |
Wiley
|
| gptkbp:releaseYear |
2017
|
| gptkbp:subject |
Marketing
Public Relations |
| gptkbp:website |
www.davidmeermanscott.com
|