The New Rules of Marketing and PR 7th Edition
GPTKB entity
Statements (74)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
book
|
| gptkbp:author |
gptkb:David_Meerman_Scott
|
| gptkbp:format |
Print
eBook |
| gptkbp:hasVersion |
7th
|
| https://www.w3.org/2000/01/rdf-schema#label |
The New Rules of Marketing and PR 7th Edition
|
| gptkbp:ISBN |
978-1119341980
|
| gptkbp:keyIssues |
Community Building
Customer Experience Market Research Public Speaking Analytics Brand Strategy Branding Business Development Networking Partnerships Sales Forecasting Storytelling Value Proposition Affiliate Marketing Content Marketing Customer Satisfaction Email Marketing Event Marketing Market Trends Online Advertising Webinars A/B Testing Customer Feedback Performance Measurement Retargeting Reputation Management SEO Brand Awareness Brand Loyalty Customer Engagement Customer Insights Lead Generation Product Launch Content Strategy Conversion Rate Optimization Customer Acquisition Customer Retention Market Segmentation Sales Strategy Target Audience Competitive Analysis Customer Journey Call to Action Social Proof Publicity Market Penetration Crisis Communication Video Marketing Mobile Marketing Business Metrics Customer_Relationship_Management Digital_Marketing Influencer_Marketing Social_Media_Marketing Brand_Equity Brand_Positioning User-Generated_Content Sales_Enablement Inbound_Marketing Sales_Funnel |
| gptkbp:language |
English
|
| gptkbp:pageCount |
368
|
| gptkbp:publisher |
Wiley
|
| gptkbp:releaseYear |
2017
|
| gptkbp:subject |
Marketing
Public Relations |
| gptkbp:website |
www.davidmeermanscott.com
|