The New Rules of Marketing and PR 6th Edition

URI: https://gptkb.org/entity/The_New_Rules_of_Marketing_and_PR_6th_Edition
GPTKB entity
Properties (57)
Predicate Object
gptkbp:instanceOf book
gptkbp:author gptkb:David_Meerman_Scott
gptkbp:format Print
eBook
gptkbp:hasVersion 6th
https://www.w3.org/2000/01/rdf-schema#label The New Rules of Marketing and PR 6th Edition
gptkbp:ISBN 978-1119341161
gptkbp:keyIssues Customer Experience
Market Research
Public Speaking
Analytics
Branding
Marketing Automation
Networking
Storytelling
Value Proposition
Affiliate Marketing
Content Marketing
Email Marketing
Event Marketing
Webinars
A/B Testing
Customer Feedback
Retargeting
SEO
Brand Loyalty
Customer Engagement
Lead Generation
Conversion Rate Optimization
Customer Retention
Market Segmentation
Target Audience
Competitive Analysis
Customer Journey
Call to Action
Brand Advocacy
Social Proof
Publicity
Crisis Communication
Video Marketing
Mobile Marketing
Digital_Marketing
Influencer_Marketing
Social_Media_Marketing
Brand_Positioning
User-Generated_Content
Data-Driven_Marketing
Omnichannel_Marketing
Inbound_Marketing
Sales_Funnel
gptkbp:language English
gptkbp:pageCount 368
gptkbp:publisher Wiley
gptkbp:releaseYear 2017
gptkbp:subject Marketing
Public Relations
gptkbp:website www.davidmeermanscott.com