The New Rules of Marketing and PR 5th Edition
GPTKB entity
Statements (59)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
book
|
| gptkbp:author |
gptkb:David_Meerman_Scott
|
| gptkbp:format |
Print
eBook |
| gptkbp:hasVersion |
5th
|
| https://www.w3.org/2000/01/rdf-schema#label |
The New Rules of Marketing and PR 5th Edition
|
| gptkbp:ISBN |
978-1119341980
|
| gptkbp:keyIssues |
Community Building
Market Research Analytics Branding Business Development Marketing Automation Networking Partnerships Storytelling Value Proposition Affiliate Marketing Content Marketing Email Marketing Event Marketing Personalization Webinars Customer Feedback Reputation Management SEO Brand Loyalty Customer Engagement Lead Generation Content Strategy Customer Retention Market Segmentation Target Audience Competitive Analysis Customer Journey Visual Content Call to Action Brand Advocacy Social Proof Publicity Crisis Communication Video Marketing Mobile Marketing Digital_Marketing Influencer_Marketing Social_Media_Marketing User-Generated_Content Search_Engine_Marketing Data-Driven_Marketing Omnichannel_Marketing Inbound_Marketing Sales_Funnel |
| gptkbp:language |
English
|
| gptkbp:pageCount |
368
|
| gptkbp:publisher |
Wiley
|
| gptkbp:releaseYear |
2017
|
| gptkbp:subject |
Marketing
Public Relations |
| gptkbp:website |
www.davidmeermanscott.com
|