The New Rules of Marketing and PR 4th Edition
GPTKB entity
Statements (63)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
book
|
| gptkbp:author |
gptkb:David_Meerman_Scott
|
| gptkbp:format |
Print
eBook |
| gptkbp:hasVersion |
4th
|
| https://www.w3.org/2000/01/rdf-schema#label |
The New Rules of Marketing and PR 4th Edition
|
| gptkbp:ISBN |
978-1119341980
|
| gptkbp:keyIssues |
Community Building
Customer Experience Market Research Public Speaking Analytics Branding Business Development Networking Partnerships Storytelling Value Proposition Affiliate Marketing Content Marketing Email Marketing Event Marketing Online Advertising Webinars Customer Feedback Retargeting Reputation Management SEO Brand Loyalty Customer Engagement Lead Generation Networking Events Trade Shows Conversion Rate Optimization Customer Retention Market Segmentation Sales Strategy Target Audience Competitive Analysis Corporate Communication Customer Journey Experiential Marketing Brand Advocacy Crisis Communication Video Marketing Mobile Marketing Cultural Marketing Sustainability Marketing Digital_Marketing Influencer_Marketing Social_Media_Marketing Brand_Positioning User-Generated_Content Omnichannel_Marketing Inbound_Marketing Sales_Funnel |
| gptkbp:language |
English
|
| gptkbp:pageCount |
368
|
| gptkbp:publisher |
Wiley
|
| gptkbp:releaseYear |
2017
|
| gptkbp:subject |
Marketing
Public Relations |
| gptkbp:website |
www.davidmeermanscott.com
|