The New Rules of Marketing and PR 3rd Edition

URI: https://gptkb.org/entity/The_New_Rules_of_Marketing_and_PR_3rd_Edition
GPTKB entity
Statements (56)
Predicate Object
gptkbp:instanceOf book
gptkbp:author gptkb:David_Meerman_Scott
gptkbp:format Print
eBook
gptkbp:hasVersion 3rd
https://www.w3.org/2000/01/rdf-schema#label The New Rules of Marketing and PR 3rd Edition
gptkbp:ISBN 978-1119089640
gptkbp:keyIssues Community Building
Customer Experience
Market Research
Media Relations
Performance Metrics
Personal Branding
Public Speaking
Trust Building
Analytics
Branding
Feedback Loops
Marketing Automation
Networking
Return on Investment (ROI)
Storytelling
Content Marketing
Email Marketing
Event Marketing
Online Advertising
Webinars
Reputation Management
SEO
Customer Engagement
Lead Generation
Customer Retention
Competitive Analysis
Customer Journey
Brand Advocacy
Social Proof
B2B Marketing
Crisis Communication
Video Marketing
Mobile Marketing
Digital_Marketing
Influencer_Marketing
Social_Media_Marketing
User-Generated_Content
Data-Driven_Marketing
Omnichannel_Marketing
B2C_Marketing
Inbound_Marketing
Sales_Funnel
gptkbp:language English
gptkbp:pageCount 368
gptkbp:publisher Wiley
gptkbp:releaseYear 2015
gptkbp:subject Marketing
Public Relations
gptkbp:website www.davidmeermanscott.com