Statements (14)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Helen_Katz
|
| gptkbp:edition |
seventh edition
|
| gptkbp:firstPublished |
2003
|
| gptkbp:format |
gptkb:print
ebook |
| gptkbp:ISBN |
9780367330452
|
| gptkbp:language |
English
|
| gptkbp:publisher |
gptkb:Routledge
|
| gptkbp:subject |
advertising
media planning |
| gptkbp:bfsParent |
gptkb:Helen_Katz
|
| gptkbp:bfsLayer |
7
|
| http://www.w3.org/2000/01/rdf-schema#label |
The Media Handbook
|