The Long Tail

GPTKB entity

Statements (19)
Predicate Object
gptkbp:instanceOf gptkb:book
gptkbp:author gptkb:Chris_Anderson
gptkbp:basedOn gptkb:The_Long_Tail_(Wired_article)
gptkbp:country gptkb:United_States
gptkbp:explores impact of the internet on commerce and culture
gptkbp:genre gptkb:business
gptkbp:hasConcept niche products can collectively make up a market share that rivals or exceeds the few current bestsellers and blockbusters
https://www.w3.org/2000/01/rdf-schema#label The Long Tail
gptkbp:influenced business models in the digital economy
gptkbp:ISBN 978-1-4013-0237-6
gptkbp:language English
gptkbp:pages 238
gptkbp:publicationDate 2006
gptkbp:publisher gptkb:Hyperion
gptkbp:subject economics
marketing
gptkbp:subtitle Why the Future of Business is Selling Less of More
gptkbp:bfsParent gptkb:Chris_Anderson
gptkbp:bfsLayer 5