Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Vance_Packard
|
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:genre |
non-fiction
|
| https://www.w3.org/2000/01/rdf-schema#label |
The Hidden Persuaders
|
| gptkbp:impact |
popularized concerns about subliminal messaging
|
| gptkbp:influenced |
public perception of advertising
|
| gptkbp:ISBN |
978-0671531496
|
| gptkbp:language |
English
|
| gptkbp:mediaType |
gptkb:print
|
| gptkbp:notableFor |
exploring psychological techniques in advertising
|
| gptkbp:publicationDate |
1957
|
| gptkbp:publisher |
gptkb:David_McKay_Company
|
| gptkbp:subject |
advertising
psychology consumer behavior |
| gptkbp:bfsParent |
gptkb:Vance_Packard
|
| gptkbp:bfsLayer |
7
|