The Globalization of Markets
GPTKB entity
Statements (16)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Theodore_Levitt
|
| https://www.w3.org/2000/01/rdf-schema#label |
The Globalization of Markets
|
| gptkbp:impact |
gptkb:business
marketing practices |
| gptkbp:influenced |
global marketing strategies
|
| gptkbp:language |
English
|
| gptkbp:notableIdea |
convergence of consumer preferences
standardization of products |
| gptkbp:publicationYear |
1983
|
| gptkbp:publishedIn |
gptkb:Harvard_Business_Review
|
| gptkbp:subject |
marketing
globalization international business |
| gptkbp:bfsParent |
gptkb:Theodore_Levitt
|
| gptkbp:bfsLayer |
5
|