The Fortune at the Bottom of the Pyramid
GPTKB entity
Statements (25)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:C._K._Prahalad
|
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:focusesOn |
business opportunities in low-income markets
|
| gptkbp:genre |
non-fiction
|
| gptkbp:hasCaseStudies |
gptkb:ICICI_Bank
gptkb:Unilever gptkb:Casas_Bahia gptkb:Aravind_Eye_Hospital gptkb:Jaipur_Foot |
| https://www.w3.org/2000/01/rdf-schema#label |
The Fortune at the Bottom of the Pyramid
|
| gptkbp:impact |
popularized the concept of BOP markets
|
| gptkbp:influenced |
inclusive business models
|
| gptkbp:ISBN |
9780131467507
|
| gptkbp:language |
English
|
| gptkbp:pages |
432
|
| gptkbp:proposedBy |
companies can profit by serving the poor
|
| gptkbp:publicationYear |
2004
|
| gptkbp:publisher |
gptkb:Wharton_School_Publishing
|
| gptkbp:subject |
gptkb:strategy
poverty alleviation emerging markets |
| gptkbp:translatedInto |
multiple languages
|
| gptkbp:bfsParent |
gptkb:C._K._Prahalad
|
| gptkbp:bfsLayer |
5
|