Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Michael_Ross
Bruce G.S. Hardie Peter S. Fader |
| gptkbp:countryOfPublication |
gptkb:United_States
|
| gptkbp:format |
ebook
hardcover |
| https://www.w3.org/2000/01/rdf-schema#label |
The Customer-Base Audit
|
| gptkbp:ISBN |
9781613631048
|
| gptkbp:language |
English
|
| gptkbp:pages |
160
|
| gptkbp:publicationDate |
2020
|
| gptkbp:publisher |
gptkb:Wharton_School_Press
|
| gptkbp:subject |
gptkb:strategy
customer analytics customer base analysis |
| gptkbp:bfsParent |
gptkb:Peter_Fader
|
| gptkbp:bfsLayer |
7
|