The American Express 'My Life. My Card.' Campaign
GPTKB entity
Properties (60)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
advertising campaign
|
| gptkbp:aimsTo |
build brand loyalty
|
| gptkbp:awardedBy |
positive reviews
|
| gptkbp:contributedTo |
brand image
|
| gptkbp:debutYear |
2004
|
| gptkbp:emphasizes |
customer satisfaction
|
| gptkbp:features |
diverse customer demographics
real customer stories |
| gptkbp:focus |
personal experiences
|
| gptkbp:highlights |
unique card benefits
|
| https://www.w3.org/2000/01/rdf-schema#label |
The American Express 'My Life. My Card.' Campaign
|
| gptkbp:includes |
television commercials
digital marketing efforts print advertisements |
| gptkbp:influenced |
subsequent campaigns
|
| gptkbp:isAssociatedWith |
luxury lifestyle
|
| gptkbp:isAvenueFor |
return on investment
different cultures digital environments |
| gptkbp:isChallengedBy |
market competition
|
| gptkbp:isConsidered |
a successful marketing initiative
|
| gptkbp:isDocumentedIn |
case studies
marketing reports |
| gptkbp:isEnhancedBy |
technology innovations
|
| gptkbp:isEvaluatedBy |
performance metrics
customer feedback brand perception studies sales performance market impact |
| gptkbp:isInfluencedBy |
consumer trends
cultural shifts |
| gptkbp:isIntegratedWith |
customer service initiatives
|
| gptkbp:isKnownFor |
emotional storytelling
|
| gptkbp:isLinkedTo |
customer engagement
customer loyalty programs brand awareness initiatives |
| gptkbp:isLocatedIn |
various media channels
|
| gptkbp:isPartOf |
American_Express_marketing_strategy
|
| gptkbp:isPromotedBy |
social media platforms
brand ambassadors |
| gptkbp:isPromotedThrough |
content marketing
email marketing influencer marketing |
| gptkbp:isRecognizedBy |
advertising awards
|
| gptkbp:isReflectedIn |
brand identity
customer testimonials brand messaging advertising themes |
| gptkbp:isSupportedBy |
market research
partnerships customer insights creative teams advertising budgets advertising analytics |
| gptkbp:isTargetedAt |
young professionals
|
| gptkbp:isVisitedBy |
advertising agencies
|
| gptkbp:launched |
gptkb:American_Express
|
| gptkbp:promotes |
American_Express_cards
|
| gptkbp:targetAudience |
affluent consumers
|
| gptkbp:utilizes |
celebrity endorsements
|