The Advertising Research Foundation
GPTKB entity
Statements (53)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
organization
|
| gptkbp:collaborations |
academic institutions
industry partners |
| gptkbp:events |
Annual Conference
|
| gptkbp:focus |
advertising research
|
| gptkbp:founded |
1936
|
| gptkbp:headquarters |
gptkb:New_York_City
|
| https://www.w3.org/2000/01/rdf-schema#label |
The Advertising Research Foundation
|
| gptkbp:membership |
advertisers
media companies agencies |
| gptkbp:mission |
to improve the effectiveness of advertising
|
| gptkbp:notableFeature |
ARF Advertising Effectiveness Initiative
ARF Audience Measurement ARF Consumer Insights Initiative ARF Creative Effectiveness ARF Creative Summit ARF Data Summit ARF Digital Summit ARF Diversity Summit ARF Global Summit ARF Great Mind Awards ARF Innovation ARF Innovation Awards ARF Insights ARF Insights Forum ARF Leadership Forum ARF Measurement Summit ARF Media Measurement Initiative ARF Mobile Summit ARF Programmatic Summit ARF Research Awards ARF Research Symposium ARF Young Professionals Summit ARF_Brand_Health_Initiative ARF_Creative_Council ARF_Data_Science ARF_Digital_Council ARF_Diversity_Council ARF_Global_Council ARF_Measurement_Council ARF_Mobile_Council ARF_Programmatic_Council ARF_Research_Council ARF_Social_Media_Council ARF_Social_Media_Summit ARF_Young_Professionals_Council |
| gptkbp:publications |
gptkb:Journal_of_Advertising_Research
|
| gptkbp:research_areas |
consumer behavior
advertising effectiveness media measurement brand health |
| gptkbp:website |
www.thearf.org
|