Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:concept
|
| gptkbp:characterizedBy |
social media engagement
digital literacy access to global markets concern for sustainability preference for personalization use of mobile devices |
| gptkbp:influencedBy |
online reviews
influencer marketing loyalty programs ethical sourcing data privacy concerns e-commerce platforms subscription services customization options omnichannel experiences price transparency brand values peer recommendations fast delivery expectations |
| gptkbp:bfsParent |
gptkb:David_Pearce_Snyder
|
| gptkbp:bfsLayer |
7
|
| https://www.w3.org/2000/01/rdf-schema#label |
The 21st Century Consumer
|