Statements (46)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:campaigns |
Awareness campaigns
Product launches Seasonal promotions Contests and giveaways Event sponsorships |
| gptkbp:challenges |
Competition
Ad-blocking software Changing algorithms Consumer skepticism |
| gptkbp:documentType |
Video ads
Sponsored articles Banner_ads |
| gptkbp:focus |
Celebrity news
|
| gptkbp:goal |
Brand awareness
Lead generation Sales conversion |
| https://www.w3.org/2000/01/rdf-schema#label |
TMZ's Advertising
|
| gptkbp:marketingStrategy |
Affiliate marketing
Influencer marketing Display advertising Native advertising |
| gptkbp:partnerships |
Brands
|
| gptkbp:platforms |
Online media
|
| gptkbp:regulates |
Advertising standards
Privacy laws |
| gptkbp:revenue |
Ad placements
|
| gptkbp:sisterCity |
Email marketing
Mobile apps Search engines Social media platforms |
| gptkbp:succeededBy |
Market share
Brand loyalty Return on investment Customer acquisition cost Customer lifetime value |
| gptkbp:tactics |
Social media engagement
|
| gptkbp:targetAudience |
Entertainment consumers
|
| gptkbp:trends |
Personalization
Programmatic advertising Influencer partnerships Video content |
| gptkbp:type |
Digital_advertising
|
| gptkbp:visitedBy |
Impressions
Engagement metrics Click-through rates |