Statements (26)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
market research tool
|
| gptkbp:availableOn |
multiple countries
|
| gptkbp:dataCollected |
gptkb:lifestyle
census online surveys consumer behavior media consumption face-to-face interviews telephone interviews product usage |
| gptkbp:developedBy |
gptkb:Kantar
|
| https://www.w3.org/2000/01/rdf-schema#label |
TGI (Target Group Index)
|
| gptkbp:launched |
1969
|
| gptkbp:ownedBy |
gptkb:Kantar_Group
|
| gptkbp:previousOwner |
gptkb:BMRB
|
| gptkbp:provides |
attitudinal data
brand usage data market segmentation data media usage data |
| gptkbp:targetAudience |
consumers
|
| gptkbp:type |
syndicated survey
|
| gptkbp:usedFor |
audience segmentation
consumer research media planning |
| gptkbp:bfsParent |
gptkb:Kantar_Group
|
| gptkbp:bfsLayer |
7
|