T-Mobile Un-carrier initiatives

GPTKB entity

Predicate	Object
gptkbp:instanceOf	gptkb:strategy
gptkbp:CEO	gptkb:Mike_Sievert gptkb:John_Legere
gptkbp:focus	improve customer experience eliminate contracts simplify pricing
https://www.w3.org/2000/01/rdf-schema#label	T-Mobile Un-carrier initiatives
gptkbp:impact	increased market share customer growth industry price competition
gptkbp:initiativeNumber	gptkb:Un-carrier_1.0 gptkb:Un-carrier_10.0 gptkb:Un-carrier_11.0 gptkb:Un-carrier_12.0 gptkb:Un-carrier_13.0 gptkb:Un-carrier_14.0 gptkb:Un-carrier_15.0 gptkb:Un-carrier_2.0 gptkb:Un-carrier_3.0 gptkb:Un-carrier_4.0 gptkb:Un-carrier_5.0 gptkb:Un-carrier_6.0 gptkb:Un-carrier_7.0 gptkb:Un-carrier_8.0 gptkb:Un-carrier_9.0 gptkb:Un-carrier_Next
gptkbp:launched	gptkb:T-Mobile_US
gptkbp:notableProject	gptkb:Carrier_Freedom gptkb:JUMP!_device_upgrade_program gptkb:Price_Lock_guarantee gptkb:Scam_Shield gptkb:Binge_On gptkb:Data_Stash gptkb:Magenta_plan gptkb:Netflix_On_Us gptkb:International_Roaming gptkb:T-Mobile_Tuesdays Test Drive Free in-flight texting No annual service contracts Simple Choice plans 5G for all Free international texting Go5G plans Taxes and fees included Team of Experts customer service Un-contract
gptkbp:purpose	disrupt wireless industry
gptkbp:startDate	2013
gptkbp:bfsParent	gptkb:Un-carrier_4.0:_Contract_freedom gptkb:Un-carrier_7.0:_Wi-Fi_Unleashed
gptkbp:bfsLayer	7