T-Mobile's Un-carrier campaign
GPTKB entity
Statements (55)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:advertising |
gptkb:advertising_campaigns
|
| gptkbp:aims_to |
disrupt the wireless industry
|
| gptkbp:features |
unlimited data plans
no annual contracts no overage fees |
| gptkbp:has_influenced |
competitors' policies
|
| gptkbp:has_led_to |
increased market share
improved customer satisfaction |
| gptkbp:has_received |
industry awards
|
| https://www.w3.org/2000/01/rdf-schema#label |
T-Mobile's Un-carrier campaign
|
| gptkbp:includes |
gptkb:T-Mobile_Tuesdays
international roaming options Simple Choice plans Binge On Music Freedom |
| gptkbp:is_analyzed_in |
marketing research
|
| gptkbp:is_associated_with |
gptkb:John_Legere
|
| gptkbp:is_celebrated_for |
innovative pricing models
customer rewards programs |
| gptkbp:is_compared_to |
AT& T's marketing strategies
Sprint's marketing strategies Verizon's marketing strategies |
| gptkbp:is_criticized_for |
lack of coverage in rural areas
network reliability issues |
| gptkbp:is_discussed_in |
business articles
|
| gptkbp:is_documented_in |
case studies
|
| gptkbp:is_evaluated_by |
industry analysts
|
| gptkbp:is_known_for |
bold marketing strategies
|
| gptkbp:is_part_of |
T-Mobile's overall strategy
|
| gptkbp:is_promoted_by |
influencers
|
| gptkbp:is_reflected_in |
T-Mobile's advertising themes
T-Mobile's brand image T-Mobile's brand loyalty programs T-Mobile's community involvement T-Mobile's competitive positioning T-Mobile's customer base growth T-Mobile's customer engagement initiatives T-Mobile's customer loyalty T-Mobile's customer service approach T-Mobile's market strategies T-Mobile's pricing strategies T-Mobile's promotional offers T-Mobile's public perception T-Mobile's service innovations T-Mobile's service offerings T-Mobile's stock performance |
| gptkbp:is_supported_by |
social media engagement
customer testimonials |
| gptkbp:launched |
gptkb:T-Mobile_US
|
| gptkbp:promotes |
customer-centric policies
|
| gptkbp:started_in |
gptkb:2013
|
| gptkbp:targets |
customers dissatisfied with traditional carriers
|
| gptkbp:bfsParent |
gptkb:Grey_Global_Group
|
| gptkbp:bfsLayer |
5
|