|
gptkbp:instance_of
|
gptkb:advertising_campaigns
|
|
gptkbp:advertising
|
digital platforms
|
|
gptkbp:art_style
|
vibrant colors
|
|
gptkbp:associated_with
|
4 G services
|
|
gptkbp:audience
|
interactive experiences
|
|
gptkbp:awards
|
won several awards
|
|
gptkbp:brand
|
community and connection
youthful and dynamic
fun and friendly
|
|
gptkbp:brand_ambassadors
|
utilized brand ambassadors
|
|
gptkbp:budget
|
significant investment
|
|
gptkbp:campaigns
|
one year
|
|
gptkbp:collaborations
|
with artists
|
|
gptkbp:community_impact
|
promoted social causes
|
|
gptkbp:concept
|
celebration of life
|
|
gptkbp:creative_execution
|
innovative storytelling
|
|
gptkbp:cultural_impact
|
influenced other campaigns
|
|
gptkbp:duration
|
several months
|
|
gptkbp:event_type
|
public events
|
|
gptkbp:events
|
major cities
|
|
gptkbp:execution_style
|
experiential marketing
|
|
gptkbp:feedback
|
positive reception
|
|
gptkbp:focus
|
social connectivity
|
|
gptkbp:follow_up_campaign
|
' Un-carrier' initiative
|
|
gptkbp:goal
|
promote mobile sharing
|
|
gptkbp:has_user_generated_content
|
encouraged sharing of experiences
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
T-Mobile's ' Life is for Sharing' campaign
|
|
gptkbp:impact
|
customer engagement
|
|
gptkbp:influence
|
utilized influencers
|
|
gptkbp:inspiration
|
real-life stories
|
|
gptkbp:instruments
|
popular songs
|
|
gptkbp:is_a_key_component_of
|
sharing experiences
|
|
gptkbp:is_promoted_by
|
gptkb:celebrities
|
|
gptkbp:key_feature
|
brand recall
|
|
gptkbp:key_visuals
|
people sharing moments
|
|
gptkbp:launch_date
|
gptkb:2012
|
|
gptkbp:launched
|
gptkb:T-Mobile
|
|
gptkbp:marketing_strategy
|
emotional appeal
|
|
gptkbp:media_coverage
|
extensive media coverage
|
|
gptkbp:media_type
|
television commercials
|
|
gptkbp:metrics_tracked
|
social media engagement
|
|
gptkbp:notable_feature
|
gptkb:Flash
|
|
gptkbp:notable_production
|
gptkb:Saatchi_&_Saatchi
|
|
gptkbp:outcome
|
increased customer loyalty
|
|
gptkbp:participated_in
|
high levels of engagement
|
|
gptkbp:partnership
|
non-profits
|
|
gptkbp:partnerships
|
various brands
|
|
gptkbp:platforms
|
social media
|
|
gptkbp:slogan
|
Life is for Sharing
|
|
gptkbp:strategic_importance
|
customer-centric approach
|
|
gptkbp:success_rate
|
increased brand awareness
|
|
gptkbp:target_audience
|
young adults
|
|
gptkbp:target_market
|
millennials
|
|
gptkbp:theme
|
togetherness
|
|
gptkbp:was_executed_by
|
live performances
|
|
gptkbp:bfsParent
|
gptkb:Britney_Spears
|
|
gptkbp:bfsLayer
|
4
|