Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:ad_creativity |
Showcased high levels of creativity
|
| gptkbp:ad_effectiveness |
Measured by brand recall and sales impact
|
| gptkbp:ad_production |
High production values in commercials
|
| gptkbp:ad_themes |
Humor and emotional storytelling
|
| gptkbp:advertisement_duration |
30 seconds
|
| gptkbp:advertising_budgets |
Record high advertising budgets for this event
|
| gptkbp:audience |
Encouraged audience participation through social media
|
| gptkbp:average_cost_of_ad |
$2.7 million
|
| gptkbp:awards |
Some ads nominated for awards
|
| gptkbp:broadcast_network |
gptkb:Fox
|
| gptkbp:charity |
Some ads supported charitable causes
|
| gptkbp:commercials_aired |
61 commercials
|
| gptkbp:community_engagement |
Increased use of social media for ad promotion
|
| gptkbp:competitors |
Intense competition among advertisers
|
| gptkbp:cultural_impact |
Significant influence on advertising strategies
|
| gptkbp:cultural_references |
Incorporated popular culture references
|
| gptkbp:date |
February 3, 2008
|
| gptkbp:demographics |
Diverse audience across age groups
|
| gptkbp:economic_impact |
Boosted local economies
|
| gptkbp:events |
gptkb:Super_Bowl_XLII
|
| gptkbp:fan_engagement |
Interactive fan experiences
Varied reactions from fans regarding ads |
| gptkbp:first_match |
Super Bowl Sunday pre-game show
|
| gptkbp:halftime_show |
gptkb:Tom_Petty_and_the_Heartbreakers
|
| gptkbp:has_partnerships_with |
Collaborations between brands for ads
|
| gptkbp:historical_context |
Part of the history of Super Bowl advertising.
|
| gptkbp:historical_significance |
Part of Super Bowl advertising tradition
|
| https://www.w3.org/2000/01/rdf-schema#label |
Super Bowl 2008 Campaign
|
| gptkbp:legacy |
Influenced future Super Bowl advertising strategies
|
| gptkbp:location |
gptkb:University_of_Phoenix_Stadium
|
| gptkbp:match_statistics |
Super Bowl post-game show
|
| gptkbp:media_coverage |
Extensive media coverage before and after the event
|
| gptkbp:merchandising |
Related merchandise sales increased
|
| gptkbp:notable_appearance |
Featured various celebrities in ads
|
| gptkbp:notable_products |
gptkb:Budweiser's_'_Rock,_Paper,_Scissors'
gptkb:Coke's_'_The_Happiness_Factory' gptkb:Pepsi's_'_The_Best_Day_Ever' |
| gptkbp:outcome |
New York Giants won
|
| gptkbp:party |
Commonly held across the country
|
| gptkbp:post_event_analysis |
Critiques and reviews of ads
|
| gptkbp:post-event_discussions |
Generated discussions about ads and performances
|
| gptkbp:rating |
Highest rated Super Bowl at the time
|
| gptkbp:sponsorship |
Various corporate sponsors
|
| gptkbp:team |
gptkb:New_York_Giants
gptkb:New_England_Patriots |
| gptkbp:trends |
Shift towards digital and online platforms
|
| gptkbp:viewership |
97.5 million viewers
|
| gptkbp:viral_marketing |
Some ads went viral online
|
| gptkbp:bfsParent |
gptkb:Coca-Cola
|
| gptkbp:bfsLayer |
4
|