Starbucks: Delivering Customer Service

GPTKB entity

Statements (19)
Predicate Object
gptkbp:instanceOf Harvard Business School case study
gptkbp:author gptkb:Youngme_Moon
gptkbp:explores customer satisfaction
customer experience
service delivery
brand positioning
customer service strategy
operational trade-offs
gptkbp:focusesOn gptkb:Starbucks_Corporation
https://www.w3.org/2000/01/rdf-schema#label Starbucks: Delivering Customer Service
gptkbp:judge business case study
gptkbp:language English
gptkbp:numberOfCases 504016
gptkbp:publicationYear 2003
gptkbp:publishedBy gptkb:Harvard_Business_School
gptkbp:setIn 2002
gptkbp:usedIn business education
gptkbp:bfsParent gptkb:Harvard_Business_School_case_study
gptkbp:bfsLayer 8