Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Award
|
| gptkbp:associated_with |
Content creation
User-generated content Social media influencers Brand collaborations Digital_marketing |
| gptkbp:awardedBy |
gptkb:Cannes_Lions_International_Festival_of_Creativity
|
| gptkbp:category |
Advertising
|
| gptkbp:celebrates |
Engaging storytelling
Audience interaction Effective influencer partnerships Innovative use of social media |
| gptkbp:criteria |
Creativity
Innovation Effectiveness Engagement |
| gptkbp:duration |
Annual
|
| gptkbp:encourages |
Creative campaigns
Transparency in advertising Authenticity in marketing Collaboration between brands and influencers |
| gptkbp:focusesOn |
Social media campaigns
|
| https://www.w3.org/2000/01/rdf-schema#label |
Social & Influencer Lions
|
| gptkbp:impact |
Advertising industry
Marketing strategies Brand awareness Consumer trust Consumer engagement Social media landscape Influencer marketing practices |
| gptkbp:influences |
Consumer behavior
Brand strategies Future marketing trends |
| gptkbp:introduced |
2019
|
| gptkbp:judgingCriteria |
Industry experts
|
| gptkbp:location |
gptkb:Cannes,_France
|
| gptkbp:notable_winners |
Brands
Agencies |
| gptkbp:partOf |
Cannes_Lions_categories
|
| gptkbp:promotes |
Social responsibility
Creativity in advertising Diversity in marketing Sustainability in campaigns |
| gptkbp:recognizes |
Influencer marketing
Innovative ideas Emerging talent Effective strategies |
| gptkbp:supports |
Community engagement
Creative expression Cultural relevance Digital_innovation |