SiriusDecisions Demand Waterfall
GPTKB entity
Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing framework
|
| gptkbp:acquiredBy |
Forrester (via SiriusDecisions acquisition in 2018)
|
| gptkbp:adoptedBy |
B2B organizations
|
| gptkbp:alternativeName |
Demand Waterfall
|
| gptkbp:developedBy |
gptkb:SiriusDecisions
|
| gptkbp:focusesOn |
pipeline management
lead qualification |
| https://www.w3.org/2000/01/rdf-schema#label |
SiriusDecisions Demand Waterfall
|
| gptkbp:influencedBy |
B2B sales process
|
| gptkbp:introducedIn |
2006
|
| gptkbp:referencedIn |
marketing best practices
|
| gptkbp:stageName |
Inquiry
Closed/Won Marketing Qualified Lead (MQL) Sales Accepted Lead (SAL) Sales Qualified Lead (SQL) |
| gptkbp:updated |
2012
2017 |
| gptkbp:usedFor |
lead management
B2B demand generation sales and marketing alignment |
| gptkbp:bfsParent |
gptkb:SiriusDecisions
|
| gptkbp:bfsLayer |
8
|