Statements (174)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Social_Media
|
| gptkbp:acquired_by |
gptkb:Sina_Corporation
|
| gptkbp:acquisition |
gptkb:Sina_Corporation
acquired by Sina Corporation |
| gptkbp:acquisition_year |
gptkb:2014
April 2013 |
| gptkbp:advertising |
brand partnerships
banner ads video ads display ads influencer marketing targeted ads demographic targeting location-based targeting promoted posts interest-based targeting measured through engagement metrics run by various brands |
| gptkbp:advertising_analytics |
available for advertisers
|
| gptkbp:analytics |
engagement metrics
advertising performance user analytics tools |
| gptkbp:api |
for developers
available for developers |
| gptkbp:available_on |
gptkb:Android
gptkb:i_OS web |
| gptkbp:awarded_to |
for public figures
|
| gptkbp:budget |
allocated by brands
|
| gptkbp:censorship |
government regulations
|
| gptkbp:ceo |
Yuan Jin
|
| gptkbp:collaborations |
common practice
|
| gptkbp:community_features |
groups and forums
|
| gptkbp:community_impact |
on public opinion
|
| gptkbp:competes_with |
gptkb:Douyin
gptkb:Kuaishou gptkb:Tencent_Weibo |
| gptkbp:competitors |
gptkb:Twitter
gptkb:Douyin gptkb:Kuaishou gptkb:Tencent_Weibo |
| gptkbp:content |
government regulations
community guidelines user reporting system censored content |
| gptkbp:content_type |
gptkb:stories
images videos text, images, videos live broadcasts polls text posts |
| gptkbp:created_by |
gptkb:Sina_Corporation
|
| gptkbp:cultural_impact |
source of news and information
platform for social movements influenced Chinese social media landscape |
| gptkbp:cultural_significance |
in China
|
| gptkbp:data_privacy |
user consent requirements
data protection measures user data protection GDPR compliance user data policies user data protection policies |
| gptkbp:demographics |
predominantly young users
|
| gptkbp:developed_by |
gptkb:Sina_Corporation
|
| gptkbp:discovery |
through hashtags and trends
|
| gptkbp:events |
promotional campaigns
live streaming live streaming events celebrity interactions online contests live events and promotions |
| gptkbp:features |
real-time updates
user-generated content live streaming trending topics hashtags multimedia sharing short messages |
| gptkbp:founded |
gptkb:2009
|
| gptkbp:founder |
gptkb:Sina_Corporation
|
| gptkbp:future_plans |
global outreach initiatives
increased user engagement enhanced features |
| gptkbp:has_user_generated_content |
high volume
|
| gptkbp:headquarters |
gptkb:Beijing,_China
|
| https://www.w3.org/2000/01/rdf-schema#label |
Sina Weibo
|
| gptkbp:impact |
gptkb:public_opinion
gptkb:social_movements political discourse on Chinese social media landscape |
| gptkbp:integration |
with other social media platforms
|
| gptkbp:language |
Chinese
|
| gptkbp:launch_date |
August 2009
|
| gptkbp:launched |
August 2009
|
| gptkbp:launched_in |
gptkb:2009
|
| gptkbp:market_cap |
approximately $3 billion
|
| gptkbp:marketing_strategy |
subject to local laws
|
| gptkbp:mobile_app |
gptkb:Sina_Weibo_app
available on Android available on i OS available on i OS and Android |
| gptkbp:monetization |
advertising revenue
premium services premium memberships through advertising revenue |
| gptkbp:notable_users |
gptkb:celebrities
gptkb:politicians influencers |
| gptkbp:official_language |
Chinese
|
| gptkbp:owned_by |
gptkb:Sina_Corporation
|
| gptkbp:parent_company |
gptkb:Sina_Corporation
|
| gptkbp:parent_organization |
gptkb:Sina_Corporation
|
| gptkbp:partnership |
gptkb:Baidu
gptkb:Alibaba_Group gptkb:Tencent various brands for advertising |
| gptkbp:partnerships |
advertising agencies
various media outlets media organizations brands brands for marketing with celebrities for promotions |
| gptkbp:provides_guidance_on |
content restrictions
reporting procedures user conduct rules |
| gptkbp:reach |
limited compared to global platforms
|
| gptkbp:revenue |
gptkb:advertising
|
| gptkbp:security |
reporting tools
user account security features |
| gptkbp:student_enrollment |
strategies in place
|
| gptkbp:territory |
partnerships with foreign companies
limited availability outside China |
| gptkbp:trends |
real-time updates
in digital marketing. |
| gptkbp:type |
gptkb:Social_Media
microblogging platform |
| gptkbp:user_base |
Over 500 million users
over 500 million registered users |
| gptkbp:user_engagement |
shares
comments likes high levels of interaction |
| gptkbp:user_experience |
continuously improved
|
| gptkbp:user_feedback |
important for platform development
|
| gptkbp:user_interface |
gptkb:Notification_Center
gptkb:recommendations gptkb:stories gptkb:stickers events groups mobile-friendly design notifications search functionality user feedback filters live streaming mobile-friendly themes content discovery polls customizable profiles video sharing intuitive design photo sharing emojis direct messaging dark mode font customization desktop version verified accounts trending hashtags |
| gptkbp:bfsParent |
gptkb:Alibaba_Cloud
|
| gptkbp:bfsLayer |
4
|