Sears American Dream Campaign
GPTKB entity
Statements (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising Campaign
|
| gptkbp:features |
Print advertisements
Television commercials In-store promotions |
| gptkbp:firstReleased |
2003
|
| gptkbp:focus |
Appliances
Family values Home improvement |
| https://www.w3.org/2000/01/rdf-schema#label |
Sears American Dream Campaign
|
| gptkbp:launched |
gptkb:Sears
|
| gptkbp:mediaAgency |
Y&R (Young & Rubicam)
|
| gptkbp:purpose |
Rebrand Sears as a retailer supporting the American Dream
|
| gptkbp:relatedTo |
Sears brand revitalization
|
| gptkbp:slogan |
Sears. Where it begins.
|
| gptkbp:targetAudience |
American families
|
| gptkbp:bfsParent |
gptkb:Sears_stores
|
| gptkbp:bfsLayer |
8
|