gptkbp:instance_of
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gptkb:Yamaha_Corporation
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gptkbp:advertising
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Digital and print
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gptkbp:awards
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Various design awards
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gptkbp:brand_ambassadors
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Professional riders
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gptkbp:brand_recognition
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High in the biking community
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gptkbp:collaborations
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Other bike brands
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gptkbp:color_options
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gptkb:Various
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gptkbp:community_engagement
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Active participation in local events
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gptkbp:community_events
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Local rides and meetups
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gptkbp:community_involvement
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Sponsoring local events
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gptkbp:community_support
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Local trails and parks
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gptkbp:customer_base
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Global mountain bikers
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gptkbp:customer_feedback
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Incorporated into design
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gptkbp:customer_support
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Online and in-store
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gptkbp:customization_options
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Available for select models
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gptkbp:design_philosophy
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Performance and durability
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gptkbp:distributor
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Worldwide
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gptkbp:employees
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Approximately 200
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gptkbp:environmental_initiatives
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Sustainable practices
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gptkbp:events
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Bike festivals
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gptkbp:founded
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gptkb:1994
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gptkbp:founder
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gptkb:Rob_Roskopp
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gptkbp:fuselage_material
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Aluminum and carbon fiber
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gptkbp:gearbox
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Bike accessories
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gptkbp:headquarters
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gptkb:Santa_Cruz,_California
gptkb:Santa_Cruz_County
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https://www.w3.org/2000/01/rdf-schema#label
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Santa Cruz Bicycles
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gptkbp:industry
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Sporting goods
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gptkbp:innovation
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Continuous product development
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gptkbp:loyalty_program
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Offers discounts
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gptkbp:market
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Global
Conducted regularly
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gptkbp:market_launch
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Regularly scheduled
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gptkbp:market_position
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Premium segment
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gptkbp:merchandise
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Branded apparel
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gptkbp:notable_models
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gptkb:House_Hightower
gptkb:Air_Nomads
gptkb:Bronson
V10
Tallboy
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gptkbp:parent_company
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gptkb:Trek_Bicycle_Corporation
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gptkbp:partnerships
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Local charities
Local bike shops
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gptkbp:payment_methods
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Available for customers
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gptkbp:produces
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Bicycles
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gptkbp:products
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Mountain bikes
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gptkbp:related_show
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Participates annually
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gptkbp:research_and_development
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In-house team
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gptkbp:retailers
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Specialty bike shops
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gptkbp:ride_experience
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Available at events
Guides available online
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gptkbp:safety_measures
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Meets industry standards
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gptkbp:sales
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Retail and online
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gptkbp:slogan
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Ride the best
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gptkbp:social_media
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Active presence
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gptkbp:sponsorship
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Professional mountain biking teams
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gptkbp:supply_chain
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Global suppliers
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gptkbp:sustainability_efforts
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Reduce carbon footprint
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gptkbp:target_audience
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Mountain biking enthusiasts
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gptkbp:technology
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gptkb:Virtual_Pivot_Point_(VPP)_suspension
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gptkbp:user_reviews
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Generally positive
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gptkbp:warranty
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Limited lifetime warranty
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gptkbp:website
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santacruzmtb.com
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gptkbp:bfsParent
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gptkb:Greg_Minnaar
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gptkbp:bfsLayer
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5
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