Sandy Hook Promise 'Back-to-School Essentials' campaign

GPTKB entity

Statements (21)
Predicate Object
gptkbp:instanceOf public service
gptkbp:awards Emmy Award for Outstanding Commercial (2020)
gptkbp:awarenessTarget educators
general public
students
parents
gptkbp:features children using school supplies in the context of a school shooting
gptkbp:format gptkb:DVD
https://www.w3.org/2000/01/rdf-schema#label Sandy Hook Promise 'Back-to-School Essentials' campaign
gptkbp:launched gptkb:Sandy_Hook_Promise
gptkbp:message school shootings are preventable
gptkbp:notableFor controversial subject matter
emotional impact
viral spread online
gptkbp:purpose raise awareness about gun violence in schools
gptkbp:recipient critical acclaim
widespread media attention
gptkbp:releaseDate 2019
gptkbp:theme school shootings
gptkbp:bfsParent gptkb:BBDO_New_York
gptkbp:bfsLayer 5