Statements (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:software
|
| gptkbp:category |
statistical analysis
marketing software |
| gptkbp:developedBy |
gptkb:IBM
|
| gptkbp:function |
cluster analysis
RFM analysis mailing list management postal code analysis prospect selection |
| https://www.w3.org/2000/01/rdf-schema#label |
SPSS Direct Marketing
|
| gptkbp:license |
proprietary
|
| gptkbp:partOf |
gptkb:IBM_SPSS_Statistics
|
| gptkbp:platform |
gptkb:Windows
|
| gptkbp:requires |
gptkb:IBM_SPSS_Statistics_base_software
|
| gptkbp:usedFor |
direct marketing analysis
|
| gptkbp:bfsParent |
gptkb:SPSS
|
| gptkbp:bfsLayer |
5
|