|
gptkbp:instanceOf
|
cigarette
|
|
gptkbp:advertising
|
targeted marketing
|
|
gptkbp:alcoholContent
|
gptkb:Virginia_tobacco
0.5 mg
|
|
gptkbp:allows
|
varies by country
|
|
gptkbp:archives
|
6 mg
|
|
gptkbp:availability
|
global
|
|
gptkbp:brand
|
gptkb:Rothmans
high
new markets
long-standing history
recognizable logo
adapted to market trends
quality and tradition
established in 1890
|
|
gptkbp:campaigns
|
various events
|
|
gptkbp:collaborations
|
limited editions.
|
|
gptkbp:community_service
|
light and mild
smoking kills
|
|
gptkbp:competitors
|
gptkb:Marlboro_Lights
shift towards lighter options
|
|
gptkbp:cultural_significance
|
popular_in_the_UK
|
|
gptkbp:design_feature
|
blue and white
|
|
gptkbp:discontinued
|
no
|
|
gptkbp:distributionChannels
|
retail stores
|
|
gptkbp:enrollment
|
varied age groups
|
|
gptkbp:feedback
|
generally positive
|
|
gptkbp:flavorProfile
|
smooth
tobacco
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Rothmans Light 100s
|
|
gptkbp:introduced
|
1980s
|
|
gptkbp:length
|
100 mm
|
|
gptkbp:manufacturer
|
gptkb:British_American_Tobacco
|
|
gptkbp:market
|
premium segment
20 cigarettes per pack
significant_in_the_UK
|
|
gptkbp:marketedAs
|
low tar cigarette
|
|
gptkbp:motto
|
Enjoy the taste.
|
|
gptkbp:notableFeature
|
high
available
various celebrities
slim and elegant
|
|
gptkbp:origin
|
gptkb:United_Kingdom
|
|
gptkbp:packaging
|
soft pack
compliant with laws
|
|
gptkbp:partnerships
|
various retailers
|
|
gptkbp:priceRange
|
£8-£10 per pack
|
|
gptkbp:primaryUser
|
health risks of smoking
perceived as premium
|
|
gptkbp:productLine
|
Rothmans_cigarettes
|
|
gptkbp:products
|
Rothmans Light 100s Menthol
|
|
gptkbp:regulatoryCompliance
|
meets health regulations
|
|
gptkbp:relatedPatent
|
gptkb:Rothmans_Blue
gptkb:Rothmans_King_Size
|
|
gptkbp:safety
|
meets industry standards
|
|
gptkbp:sisterCity
|
television and print
|
|
gptkbp:social_media_presence
|
active
|
|
gptkbp:supplyChain
|
global sourcing
|
|
gptkbp:sustainability_initiatives
|
reduced environmental impact
|
|
gptkbp:target_audience
|
adult smokers
|
|
gptkbp:type
|
light cigarette
|