Statements (13)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Person
|
| gptkbp:bfsLayer |
6
|
| gptkbp:bfsParent |
gptkb:Bronson,_Michigan
|
| gptkbp:affiliation |
gptkb:University_of_Florida
|
| gptkbp:birth_date |
1950
|
| gptkbp:contribution |
Research in advertising
Brand equity research |
| gptkbp:education |
Ph. D.
|
| gptkbp:field |
gptkb:film_production_company
|
| https://www.w3.org/2000/01/rdf-schema#label |
Richard L. Lutz
|
| gptkbp:notable_work |
Consumer Behavior
Marketing Management |
| gptkbp:profession |
gptkb:University
|