Statements (146)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Person
|
| gptkbp:affiliation |
Wirtschaftsuniversität Wien
|
| gptkbp:author |
Books on marketing
|
| gptkbp:awards |
Best Paper Award
|
| gptkbp:collaboratedWith |
Various international scholars
|
| gptkbp:conference |
International_Marketing_Conferences
|
| gptkbp:contribution |
Development of marketing theories
|
| gptkbp:editor |
International_Marketing_Review
|
| gptkbp:education |
PhD in Marketing
|
| gptkbp:field |
Marketing
|
| https://www.w3.org/2000/01/rdf-schema#label |
Rainer W. Schlegelmilch
|
| gptkbp:influencedBy |
gptkb:Philip_Kotler
|
| gptkbp:knownFor |
Research in marketing and international business
|
| gptkbp:language |
English
French German |
| gptkbp:nationality |
German
|
| gptkbp:occupation |
Professor
|
| gptkbp:publishedIn |
gptkb:Journal_of_International_Business_Studies
|
| gptkbp:researchInterest |
Consumer behavior
Qualitative research Quantitative research Brand management Global marketing strategies |
| gptkbp:theory |
Cultural dimensions theory
Crisis management theory Affiliate marketing theory Ambush marketing theory Analytics strategy theory B2B marketing theory Behavioral targeting theory Brand advocacy theory Brand ambassador theory Brand differentiation theory Brand equity measurement theory Brand equity theory Brand experience theory Brand identity theory Brand image theory Brand loyalty measurement theory Brand loyalty theory Brand perception theory Brand positioning theory Brand storytelling theory Buzz marketing theory C2C marketing theory Cause marketing theory Churn management theory Consumer culture theory Content marketing theory Content strategy theory Conversion rate optimization theory Corporate social responsibility theory Cross-cultural marketing theory Customer engagement theory Customer experience theory Customer feedback theory Customer journey mapping theory Customer relationship management theory Customer retention theory Customer satisfaction theory Data-driven marketing theory Direct marketing theory Distribution strategy theory E-commerce marketing theory Email marketing theory Ethical marketing theory Event marketing theory Event sponsorship theory Experiential marketing theory Guerilla marketing theory Influencer marketing theory Influencer strategy theory Integrated marketing communications theory Lead generation theory Loyalty program theory Market orientation theory Market segmentation theory Net promoter score theory Neuromarketing theory PPC strategy theory Pricing strategy theory Product life cycle theory Public relations theory Referral marketing theory Relationship marketing theory Retail marketing theory Retargeting theory SEO strategy theory Sales funnel theory Sales promotion theory Search engine marketing theory Service branding improvement theory Service branding measurement theory Service branding theory Service design improvement theory Service design measurement theory Service design theory Service ecosystem theory Service experience co-creation theory Service experience improvement theory Service experience measurement theory Service experience theory Service innovation ecosystem theory Service innovation improvement theory Service innovation measurement theory Service innovation theory Service loyalty improvement theory Service loyalty measurement theory Service marketing improvement theory Service marketing measurement theory Service marketing mix theory Service performance improvement theory Service performance measurement theory Service quality improvement theory Service quality measurement theory Service quality theory Service recovery improvement theory Service recovery measurement theory Service recovery theory Service relationship improvement theory Service relationship management theory Service relationship measurement theory Service satisfaction improvement theory Service satisfaction measurement theory Service value co-creation theory Service value improvement theory Service value measurement theory Service-dominant logic Service-dominant logic theory Social media marketing theory Social media strategy theory Sponsorship marketing theory Strategic marketing theory Sustainable marketing theory Touchpoint analysis theory User experience theory Value co-creation theory Viral marketing theory Word-of-mouth marketing theory B2C_marketing_theory Digital_marketing_theory Innovation_diffusion_theory Mobile_marketing_theory Omnichannel_marketing_theory Target_marketing_theory |