Statements (20)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing analysis method
|
| gptkbp:appliesTo |
financial services
retailers e-commerce companies |
| gptkbp:frequencyMeans |
how often a customer makes a purchase
|
| https://www.w3.org/2000/01/rdf-schema#label |
RFM
|
| gptkbp:measures |
customer behavior
|
| gptkbp:monetaryMeans |
how much money a customer spends
|
| gptkbp:originatedIn |
20th century
|
| gptkbp:recencyMeans |
how recently a customer made a purchase
|
| gptkbp:relatedTo |
customer relationship management
customer lifetime value |
| gptkbp:standsFor |
Recency, Frequency, Monetary value
|
| gptkbp:supports |
identifying valuable customers
targeted marketing campaigns |
| gptkbp:usedIn |
customer segmentation
direct marketing database marketing |
| gptkbp:bfsParent |
gptkb:Europe_1
|
| gptkbp:bfsLayer |
5
|