Statements (435)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Quaker_Oats
gptkb:health_services gptkb:Company gptkb:brand |
| gptkbp:acquired_by |
gptkb:Pepsi_Co
|
| gptkbp:acquisition |
gptkb:Partnerships
market expansion access to new markets improved product offerings increased brand recognition improved customer loyalty enhanced brand loyalty improved customer engagement increased shareholder value enhanced sustainability practices strategic growth improved financial performance increased focus on health and wellness enhanced global presence increased bargaining power with suppliers $13.4 billion Acquired by Pepsi Co in 2001 broadened consumer base enhanced marketing capabilities enhanced product differentiation enhanced research and development capabilities greater economies of scale greater innovation in product development greater market penetration improved supply chain efficiencies increased consumer demand for healthy foods increased innovation potential increased operational efficiencies increased product visibility strengthened distribution network strengthened financial position strengthening of snack food segment synergies with existing products |
| gptkbp:acquisition_year |
gptkb:2001
|
| gptkbp:advertising |
gptkb:Quaker_Man
gptkb:Quaker_Oats_Man Digital Marketing Television Commercials Print Ads Healthy Eating Campaign Quaker Oats Challenge Quaker Oats Recipe Contest |
| gptkbp:brand |
gptkb:United_Methodist_Church
gptkb:Aunt_Jemima gptkb:Rice-A-Roni gptkb:Gatorade gptkb:Tropicana |
| gptkbp:brand_ambassadors |
gptkb:Quaker_Oats_Man
|
| gptkbp:brand_recognition |
High Brand Awareness
|
| gptkbp:can_be_cooked_as |
gptkb:Quaker_Oats
|
| gptkbp:can_be_found_in |
Health Food Stores
Breakfast Cereals |
| gptkbp:can_be_used_for |
Smoothies
|
| gptkbp:can_be_used_in |
gptkb:food
Cookies |
| gptkbp:ceo |
gptkb:Robert_Morrison
|
| gptkbp:certification |
Non-GMO Project Verified
Kosher Certified Whole Grain Council Certified |
| gptkbp:community_involvement |
gptkb:Quaker_Oats_Foundation
nutrition education local sponsorships food donations supporting local farmers donations to food banks educational programs on nutrition sponsoring health initiatives |
| gptkbp:community_support |
Local Food Banks
Healthy Eating Initiatives Nutrition Education Programs |
| gptkbp:competitors |
gptkb:Kraft_Foods
gptkb:Nature_Valley gptkb:General_Mills Bob's Red Mill |
| gptkbp:contains |
whole grain oats
|
| gptkbp:cooking_method |
Microwave
boiling water Stovetop Boiling water microwave overnight soaking |
| gptkbp:cultural_impact |
used in baking
featured in recipes Featured in advertisements Used in recipes associated with healthy eating popular breakfast choice ingredient in granola Associated with Quaker values Popular breakfast choice Symbol of healthy eating |
| gptkbp:customer_base |
gptkb:athletes
gptkb:students Families Health-Conscious Consumers |
| gptkbp:distribution |
gptkb:online_retailers
Convenience stores Supermarkets Online Retailers Online retailers Convenience Stores convenience stores supermarkets Grocery stores wholesale clubs Wholesale clubs |
| gptkbp:economic_impact |
increased market share
|
| gptkbp:employees |
approximately 3,000 (2000)
|
| gptkbp:fortifications |
gptkb:Vitaminwater
|
| gptkbp:founded |
1877
1901 |
| gptkbp:founded_in |
1901
|
| gptkbp:founder |
gptkb:Henry_Parsons_Crowell
|
| gptkbp:global_presence |
international partnerships
available in multiple countries exported products Available in Multiple Countries |
| gptkbp:has_flavor |
gptkb:fruit
gptkb:Peach maple and brown sugar apple cinnamon |
| gptkbp:has_preparation_time |
1-2 minutes
|
| gptkbp:has_product_line |
gptkb:Quaker_Chewy_Granola_Bars
gptkb:Quaker_Instant_Grits gptkb:Quaker_Instant_Oatmeal_Variety_Pack gptkb:Quaker_Oatmeal_Cookies gptkb:Quaker_Oatmeal_Cups gptkb:Quaker_Oatmeal_Mixes gptkb:Quaker_Oats_with_Antioxidants gptkb:Quaker_Oats_with_Apples_and_Cinnamon gptkb:Quaker_Oats_with_Blueberries_and_Cream gptkb:Quaker_Oats_with_Chia_Seeds gptkb:Quaker_Oats_with_Chocolate_Chip gptkb:Quaker_Oats_with_Cinnamon gptkb:Quaker_Oats_with_Coconut gptkb:Quaker_Oats_with_Fiber gptkb:Quaker_Oats_with_Flaxseed gptkb:Quaker_Oats_with_Honey gptkb:Quaker_Oats_with_Low_Sugar gptkb:Quaker_Oats_with_Maple_and_Brown_Sugar gptkb:Quaker_Oats_with_Minerals gptkb:Quaker_Oats_with_Mixed_Berries gptkb:Quaker_Oats_with_No_Added_Sugar gptkb:Quaker_Oats_with_No_Artificial_Flavors gptkb:Quaker_Oats_with_No_High_Fructose_Corn_Syrup gptkb:Quaker_Oats_with_Omega-3 gptkb:Quaker_Oats_with_Peaches_and_Cream gptkb:Quaker_Oats_with_Probiotics gptkb:Quaker_Oats_with_Protein gptkb:Quaker_Oats_with_Raisins_and_Spice gptkb:Quaker_Oats_with_Strawberries_and_Cream gptkb:Quaker_Oats_with_Superfoods gptkb:Quaker_Oats_with_Whole_Grains gptkb:Quaker_Overnight_Oats gptkb:Quaker_Protein_Oats gptkb:Quaker_Rice_Cakes gptkb:Quaker_Oatmeal_Squares gptkb:Quaker_Steel_Cut_Oats gptkb:Quaker_Instant_Oatmeal gptkb:Quaker_Old_Fashioned_Oats Quaker Oats with Almonds Quaker Oats with Banana and Cream Quaker Oats with Maple Syrup Quaker Oats with No Preservatives Quaker Oats with Peanut Butter Quaker Oats with Vitamins Quaker Oats with Walnuts |
| gptkbp:headquarters |
gptkb:Chicago,_Illinois
|
| https://www.w3.org/2000/01/rdf-schema#label |
Quaker Oats
|
| gptkbp:impact_on_pepsi_co |
increased revenue
diversification of product line enhanced competitive position expanded distribution channels strengthened brand portfolio |
| gptkbp:industry |
Food and Beverage
|
| gptkbp:ingredients |
gptkb:Quaker_Oats
|
| gptkbp:innovation |
gluten-free options
new flavors of oatmeal ready-to-eat products oat-based snacks |
| gptkbp:introduced_in |
1877
|
| gptkbp:is_associated_with |
healthy eating
breakfast traditions |
| gptkbp:is_available_in |
gptkb:online_retailers
supermarkets Various flavors health food stores grocery stores Gluten-free options Bulk packaging Instant Form Organic varieties Whole Grain Form Rolled Form Steel-Cut Form Instant cup format Quick Cooking Form |
| gptkbp:is_beneficial_for |
Digestive Health
|
| gptkbp:is_considered |
Comfort Food
Comfort food Healthy Food Healthy Snack Whole Grain Sustainable Food Nutritious Healthy option Versatile Ingredient Dietary Staple Convenient meal option Kid-friendly food Plant-Based Food Low-cost meal Whole Food |
| gptkbp:is_enhanced_by |
gptkb:Nut
Fruits |
| gptkbp:is_from |
gptkb:wheat
|
| gptkbp:is_in |
gptkb:protein
|
| gptkbp:is_known_for |
oat-based products
|
| gptkbp:is_often_accompanied_by |
gptkb:yogurt
gptkb:Nut gptkb:honey gptkb:Sugar gptkb:chocolate gptkb:spice Fruits Seeds |
| gptkbp:is_often_described_as |
Gluten-Free
|
| gptkbp:is_often_seen_in |
Pantries
|
| gptkbp:is_often_served_with |
gptkb:athletes
gptkb:cinnamon gptkb:honey gptkb:Sugar gptkb:children gptkb:milk |
| gptkbp:is_often_used_in |
Smoothies
Meal prepping Topping for desserts Baking recipes School lunches Camping meals Baking Mixes Breakfast bars Base for savory dishes |
| gptkbp:is_part_of |
gptkb:Quaker_Oats_Company
gptkb:Quaker_brand American culture breakfast foods market |
| gptkbp:is_popular_among |
Health-Conscious Consumers
Busy individuals |
| gptkbp:is_popular_for |
Breakfast
Quick breakfast |
| gptkbp:is_popular_in |
gptkb:Europe
gptkb:Asia gptkb:Canada gptkb:North_America gptkb:United_Kingdom gptkb:United_States Vegan Diets Gluten-Free Diets |
| gptkbp:is_promoted_by |
Digestive health
chefs nutritionists Heart health Weight management Energy boost fitness experts Sustained energy |
| gptkbp:is_rich_in |
gptkb:Vitaminwater
gptkb:carbon_fiber Antioxidants |
| gptkbp:is_sold_at |
Supermarkets
Health food stores |
| gptkbp:is_used_in |
gptkb:bread
gptkb:cookies gptkb:Quaker_Oats gptkb:Pan gptkb:food Baking Energy Bars Salads Soups Muffins baking Casseroles Porridge smoothies Breakfast Bowls granola bars oatmeal cookies overnight oats Oat Cookies Oat Pancakes Oatmeal Cookies Smoothie Bowls energy bars Energy Smoothies oatmeal pancakes Oat Burgers |
| gptkbp:market |
gptkb:North_America
International international |
| gptkbp:market_cap |
$13.4 billion (2001)
|
| gptkbp:marketed_as |
gptkb:television
social media print media |
| gptkbp:marketing_strategy |
social media engagement
health-focused advertising recipe sharing family-oriented campaigns |
| gptkbp:mascot |
gptkb:Quaker_Man
|
| gptkbp:motto |
The Best Oatmeal
|
| gptkbp:notable_products |
gptkb:Quaker_Chewy_Granola_Bars
gptkb:Quaker_Oats gptkb:Quaker_Oatmeal_Squares gptkb:Old-Fashioned_Oats gptkb:Quaker_Steel_Cut_Oats gptkb:Quaker_Instant_Oatmeal gptkb:Quaker_Old_Fashioned_Oats gptkb:Quaker_Old-Fashioned_Oats Steel-Cut Oats Overnight Oats Quaker Quick Oats |
| gptkbp:number_of_employees |
Approximately 1,000
|
| gptkbp:nutritional_value |
High in fiber
Low in sugar gluten-free options source of protein Source of protein Whole grain high in fiber low in saturated fat gluten-free options available low in sugar contains whole grains |
| gptkbp:offers |
gptkb:Quaker_Oats
organic products gluten-free products steel cut oats old fashioned oats |
| gptkbp:owned_by |
gptkb:Pepsi_Co
|
| gptkbp:packaging |
sustainable practices
recyclable materials bulk containers resealable bags Single-serving packets single-serve packets |
| gptkbp:parent_company |
gptkb:Pepsi_Co
|
| gptkbp:partnership |
gptkb:American_Heart_Association
gptkb:National_Oatmeal_Day gptkb:Feeding_America |
| gptkbp:partnerships |
community programs
educational initiatives health organizations |
| gptkbp:produced_by |
gptkb:Pepsi_Co
Various brands Granola Bars Avena sativa Oat Flour |
| gptkbp:produces |
gptkb:Quaker_Oats
oat flour granola bars breakfast cereals oat snacks |
| gptkbp:product_line |
gptkb:Quaker_Oats
oat flour Breakfast Bars Baking Ingredients Snack Products Instant Oatmeal Cups old-fashioned oats steel-cut oats oat-based snacks Oatmeal Products |
| gptkbp:product_type |
gptkb:Quaker_Oats
gptkb:cereal Granola Bars |
| gptkbp:products |
gptkb:Quaker_Oats
snack foods rice cakes Rice Cakes Granola Bars granola bars breakfast cereals instant oats |
| gptkbp:research_and_development |
sustainability research
new product innovation health benefits studies Health Benefits of Oats New Flavors and Varieties Oat-based Products |
| gptkbp:revenue |
$1.5 billion (2000)
|
| gptkbp:significant_event |
acquisition by Pepsi Co
|
| gptkbp:slogan |
gptkb:The_Original_Instant_Oatmeal
The Best Oatmeal The Best Oatmeal in the World Goodness in Every Bowl |
| gptkbp:social_media_presence |
gptkb:Twitter
gptkb:Instagram gptkb:You_Tube gptkb:Facebook active on Facebook active on Instagram active on Twitter |
| gptkbp:stock_symbol |
OATS
|
| gptkbp:storage |
Cool Dry Place
|
| gptkbp:subsidiary |
gptkb:Pepsi_Co
|
| gptkbp:suitable_for |
gptkb:Celiac_Disease
Vegetarians |
| gptkbp:supply_chain |
Sustainable Farming Practices
Local Sourcing Traceability of Ingredients |
| gptkbp:sustainability_initiatives |
gptkb:Community_engagement
community support water conservation Reducing packaging waste Sourcing oats sustainably Supporting farmers oat sourcing Oat sourcing from sustainable farms |
| gptkbp:type |
gptkb:health_services
gptkb:breakfast |
| gptkbp:type_of |
gptkb:Quaker_Oats
|
| gptkbp:varieties |
gptkb:Peach
Apple Cinnamon Banana & Cream Maple & Brown Sugar Strawberries & Cream |
| gptkbp:website |
www.quakeroats.com
|
| gptkbp:bfsParent |
gptkb:Energy
|
| gptkbp:bfsLayer |
3
|