PwC's 2010 rebranding campaign

GPTKB entity

Statements (12)
Predicate Object
gptkbp:instanceOf rebranding campaign
gptkbp:firstReleased 2010
https://www.w3.org/2000/01/rdf-schema#label PwC's 2010 rebranding campaign
gptkbp:includes new logo
new visual identity
updated brand messaging
gptkbp:launched gptkb:PwC
gptkbp:previousBrandName gptkb:PricewaterhouseCoopers
gptkbp:purpose unify global brand
gptkbp:resultedIn adoption of 'PwC' as brand name
gptkbp:bfsParent gptkb:PwC_rebrand
gptkbp:bfsLayer 6