Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Person
|
| gptkbp:author |
The Dragonfly Effect
|
| gptkbp:field |
gptkb:advertising
gptkb:business gptkb:psychology |
| gptkbp:has_given_talk |
gptkb:TEDx_Talks
Keynote speeches |
| gptkbp:has_influence_on |
Consumer behavior
Social media marketing |
| gptkbp:has_publications |
Numerous academic papers
|
| https://www.w3.org/2000/01/rdf-schema#label |
Professor Jennifer Aaker
|
| gptkbp:is_active_in |
Academia
Public speaking Consulting |
| gptkbp:is_taught_in |
MBA courses
Ph D courses |
| gptkbp:known_for |
Marketing research
|
| gptkbp:research_focus |
Social impact
Emotional branding |
| gptkbp:won_award |
gptkb:American_Marketing_Association_Award
|
| gptkbp:works_at |
gptkb:Stanford_University
|
| gptkbp:bfsParent |
gptkb:The_University_of_California,_Davis,_Graduate_School_of_Management
|
| gptkbp:bfsLayer |
7
|