Procter & Gamble ' Thank You, Mom' campaign
GPTKB entity
Statements (55)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:adapted_into |
different cultures
various sports events |
| gptkbp:aims_to |
honor mothers
with consumers emotionally |
| gptkbp:created |
gptkb:2012_Summer_Olympics
|
| gptkbp:created_by |
gptkb:Procter_&_Gamble
|
| gptkbp:emphasizes |
family values
|
| gptkbp:encourages |
user-generated content
|
| gptkbp:features |
emotional storytelling
|
| gptkbp:focuses_on |
gptkb:Olympics
|
| gptkbp:has_a_presence_in |
gptkb:You_Tube
|
| gptkbp:has_a_strong_emotional_appeal_for |
viewers
|
| gptkbp:has_a_website |
thankyoumom.com
|
| gptkbp:has_been_viewed |
millions of times
|
| gptkbp:has_inspired |
community events
|
| gptkbp:has_received |
critical acclaim
|
| gptkbp:has_title |
Thank You, Mom
|
| gptkbp:highlights |
support for athletes
|
| https://www.w3.org/2000/01/rdf-schema#label |
Procter & Gamble ' Thank You, Mom' campaign
|
| gptkbp:includes |
behind-the-scenes content
video advertisements |
| gptkbp:inspired |
similar campaigns
|
| gptkbp:is_analyzed_in |
its marketing effectiveness
|
| gptkbp:is_associated_with |
gptkb:Olympic_Games
emotional advertising |
| gptkbp:is_celebrated_in |
Mother's Day
|
| gptkbp:is_cited_in |
a successful marketing example
|
| gptkbp:is_featured_in |
various media outlets
documentaries about advertising. advertising conferences |
| gptkbp:is_known_for |
its storytelling approach
heartwarming messages |
| gptkbp:is_linked_to |
P& G's brand loyalty
|
| gptkbp:is_often_discussed_in |
marketing case studies
|
| gptkbp:is_often_referenced_in |
advertising discussions
|
| gptkbp:is_part_of |
P& G's brand identity
P& G's brand strategy P& G's corporate social responsibility efforts P& G's global outreach P& G's marketing strategy |
| gptkbp:is_recognized_by |
advertising professionals
|
| gptkbp:is_recognized_for |
its cultural impact
its impact on brand perception |
| gptkbp:is_supported_by |
celebrity endorsements
|
| gptkbp:launched_in |
gptkb:2012
|
| gptkbp:narrative |
real mothers
|
| gptkbp:promotes |
P& G products
|
| gptkbp:received |
positive reception
|
| gptkbp:targets |
mothers
|
| gptkbp:translated_into |
multiple languages
|
| gptkbp:utilizes |
social media
|
| gptkbp:won |
advertising awards
|
| gptkbp:bfsParent |
gptkb:Saatchi_&_Saatchi
|
| gptkbp:bfsLayer |
5
|