Statements (25)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Patrick_Hanlon
|
| gptkbp:describesConcept |
Primal Code
|
| gptkbp:explains |
How brands create belief systems
|
| gptkbp:genre |
gptkb:business
|
| gptkbp:hasKeyElement |
gptkb:Creed
Icons Leader Rituals Creation story Pagans or nonbelievers Sacred words |
| https://www.w3.org/2000/01/rdf-schema#label |
Primal Branding
|
| gptkbp:influenced |
Brand strategy
|
| gptkbp:ISBN |
978-0743277976
|
| gptkbp:language |
English
|
| gptkbp:publicationDate |
2006
|
| gptkbp:publisher |
gptkb:Free_Press
|
| gptkbp:subject |
gptkb:brand
Marketing |
| gptkbp:targetAudience |
Business leaders
Marketers Brand managers |
| gptkbp:bfsParent |
gptkb:Patrick_Hanlon
|
| gptkbp:bfsLayer |
8
|