Statements (50)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Company
|
| gptkbp:advertising |
Television commercials
Print ads Radio commercials |
| gptkbp:competitors |
Coffee brands
Herbal tea brands |
| gptkbp:culturalImpact |
Mentioned in literature
Used in recipes Associated with health trends Popular in early 20th century Promoted as caffeine-free alternative Part_of_American_nostalgia |
| gptkbp:customerBase |
Parents
Vegans Vegetarians Health enthusiasts Older adults Caffeine-sensitive individuals |
| gptkbp:discontinued |
2007
|
| gptkbp:distribution |
gptkb:United_States
|
| gptkbp:founded |
1895
|
| gptkbp:founder |
gptkb:C.W._Post
|
| gptkbp:headquarters |
gptkb:Battle_Creek,_Michigan
|
| https://www.w3.org/2000/01/rdf-schema#label |
Postum Coffee Company
|
| gptkbp:industry |
Food and Beverage
|
| gptkbp:ingredients |
Barley
Rye Chicory Roasted wheat |
| gptkbp:isReflectedIn |
2013
|
| gptkbp:marketingStrategy |
Health benefits promotion
|
| gptkbp:motto |
The coffee substitute.
|
| gptkbp:packaging |
Instant powder
|
| gptkbp:parentCompany |
gptkb:Post_Holdings,_Inc.
|
| gptkbp:products |
Postum
|
| gptkbp:supplyChain |
Online retailers
E-commerce platforms Export markets Subscription services Health food stores Local suppliers Direct-to-consumer sales Specialty shops Wholesale distributors Retail partners Food service providers National distributors Grocery chains |
| gptkbp:targetMarket |
Health-conscious consumers
|
| gptkbp:type |
Cereal beverage
|