Properties (60)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Company
|
| gptkbp:acquisition |
gptkb:General_Foods_Corporation
|
| gptkbp:advertising |
The_Coffee_Substitute
|
| gptkbp:discontinued |
2000s
Postum |
| gptkbp:founded |
1895
|
| gptkbp:founder |
gptkb:C.W._Post
|
| gptkbp:headquarters |
gptkb:Battle_Creek,_Michigan
|
| https://www.w3.org/2000/01/rdf-schema#label |
Postum Cereal Company
|
| gptkbp:industry |
Food and Beverage
|
| gptkbp:notableEvent |
Postum beverage
|
| gptkbp:originalPurpose |
cereal substitutes
|
| gptkbp:parentCompany |
gptkb:Post_Holdings,_Inc.
|
| gptkbp:products |
gptkb:Instant_Postum
Postum Postum Cereal |
| gptkbp:relatedTo |
gptkb:Battle_Creek_Sanitarium
gptkb:C.W._Post Historical significance Branding Food safety Market research Public relations Product development Brand loyalty Consumer preferences Marketing strategies Advertising campaigns Market competition Consumer trends Cultural impact Nutritional value Business strategies Food culture Dietary choices Food innovation Food regulations Breakfast cereals Consumer awareness Health trends Health food industry Corporate history Cereal industry Food processing companies Food advertising Food marketing Product marketing Post family Consumer health Non-coffee beverages Alternative beverages Caffeine-free products Cereal substitutes Herbal beverages Historical brands American_history American_food_companies C.W._Post's_legacy Legacy_brands |
| gptkbp:targetMarket |
Health-conscious consumers
|