Positioning: The Battle for Your Mind
GPTKB entity
Statements (64)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:book
|
| gptkbp:bfsLayer |
6
|
| gptkbp:bfsParent |
gptkb:Jack_Trout
gptkb:Al_Ries |
| gptkbp:author |
gptkb:Jack_Trout
gptkb:Al_Ries |
| gptkbp:focus |
Brand positioning
|
| gptkbp:genre |
gptkb:film_production_company
|
| gptkbp:impact |
Business marketing
|
| gptkbp:influenced |
Marketing strategies
|
| gptkbp:isbn |
978-0071373582
|
| gptkbp:language |
English
|
| gptkbp:notable_feature |
gptkb:Differentiation
gptkb:battle Brand recognition Marketing research Competitive advantage Consumer behavior Customer feedback Market share Customer satisfaction Brand loyalty Customer engagement Market trends Advertising effectiveness Brand awareness Market analysis Brand messaging Brand advocacy Brand equity Brand strategy Customer journey Customer relationship management Market dynamics Market segmentation Competitive positioning Customer perception Target audience Customer segmentation Marketing mix Brand development Brand image Brand storytelling Market entry strategy Sales strategy Sales funnel Consumer insights Market positioning Brand loyalty programs Advertising strategy Product differentiation Value proposition Product positioning Strategic marketing Product life cycle Market positioning strategy Brand positioning map Brand positioning statement Brand promise Marketing communication Perception management |
| gptkbp:page_count |
192
|
| gptkbp:published_year |
gptkb:1981
|
| gptkbp:publisher |
gptkb:Mc_Graw-Hill
|