Positioning: The Battle for Your Mind
GPTKB entity
Statements (20)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Al_Ries
gptkb:Jack_Trout |
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:describes |
How to position a brand in the mind of the consumer
|
| gptkbp:genre |
Marketing
|
| https://www.w3.org/2000/01/rdf-schema#label |
Positioning: The Battle for Your Mind
|
| gptkbp:impact |
Popularized the concept of positioning in marketing
|
| gptkbp:influenced |
Marketing strategy
|
| gptkbp:ISBN |
978-0070652644
|
| gptkbp:language |
English
|
| gptkbp:mediaType |
Print
|
| gptkbp:notableIdea |
Positioning theory
|
| gptkbp:pages |
213
|
| gptkbp:publicationYear |
1981
|
| gptkbp:publisher |
gptkb:McGraw-Hill
|
| gptkbp:subject |
Brand positioning
|
| gptkbp:bfsParent |
gptkb:Al_Ries
gptkb:Jack_Trout |
| gptkbp:bfsLayer |
8
|