Pontiac's ' Wide Track' campaign
GPTKB entity
Statements (55)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:battle
|
| gptkbp:aims_to |
increase sales
|
| gptkbp:created_by |
gptkb:United_States
|
| gptkbp:developed_by |
advertising agencies
|
| gptkbp:emphasizes |
gptkb:benchmark
|
| gptkbp:features |
celebrity endorsements
wide track vehicles |
| gptkbp:focuses_on |
automobile stability
|
| gptkbp:highlights |
design innovation
|
| https://www.w3.org/2000/01/rdf-schema#label |
Pontiac's ' Wide Track' campaign
|
| gptkbp:includes |
promotional events
print advertisements |
| gptkbp:influenced |
future advertising campaigns
|
| gptkbp:is_aimed_at |
young adults
car enthusiasts performance enthusiasts middle-class families |
| gptkbp:is_associated_with |
gptkb:automobile
muscle cars American muscle car era |
| gptkbp:is_characterized_by |
bold visuals
high-energy promotions |
| gptkbp:is_considered |
a marketing milestone
a turning point in advertising a classic advertising example |
| gptkbp:is_designed_to |
stand out in the market
|
| gptkbp:is_influential_in |
automotive marketing
shaping consumer perceptions |
| gptkbp:is_known_for |
catchy slogans
its distinctive logo |
| gptkbp:is_linked_to |
gptkb:Pontiac_Trans_Am
gptkb:automobile |
| gptkbp:is_part_of |
Pontiac's advertising evolution
Pontiac's legacy Pontiac brand strategy Pontiac's marketing history |
| gptkbp:is_popular_in |
1960s
|
| gptkbp:is_promoted_by |
Pontiac cars
|
| gptkbp:is_recognized_for |
its innovative marketing strategies
its memorable jingles creative advertising techniques |
| gptkbp:key |
Pontiac's brand identity
|
| gptkbp:launched |
gptkb:automobile
the automotive boom |
| gptkbp:notable_for |
its use of humor
its catchy taglines its impact on car culture |
| gptkbp:succeeded_by |
creating brand loyalty
boosting brand image |
| gptkbp:targets |
young drivers
|
| gptkbp:utilizes |
emotional appeal
television commercials |
| gptkbp:was_a_response_to |
competition in the automotive market
|
| gptkbp:bfsParent |
gptkb:automobile
|
| gptkbp:bfsLayer |
3
|