Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Survey
Market research method |
| gptkbp:benefit |
Immediate feedback
High response rate |
| gptkbp:dataCollected |
Customer satisfaction
Demographic information Product preferences Purchase motivation |
| https://www.w3.org/2000/01/rdf-schema#label |
Point-of-purchase Survey
|
| gptkbp:limitation |
Limited to in-store customers
Potential for response bias |
| gptkbp:method |
Electronic kiosk
Face-to-face interview Self-administered questionnaire |
| gptkbp:period |
Immediately after purchase
|
| gptkbp:purpose |
Collect customer feedback at the time of purchase
Evaluate marketing effectiveness Understand consumer behavior |
| gptkbp:usedIn |
Supermarkets
Department stores Retail environments |
| gptkbp:bfsParent |
gptkb:Chained_CPI_(C-CPI-U)
|
| gptkbp:bfsLayer |
8
|