Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
market research tool
|
| gptkbp:dataSource |
panel data
survey data |
| gptkbp:developedBy |
gptkb:Comscore
|
| gptkbp:focusesOn |
consumer behavior
online audience measurement |
| https://www.w3.org/2000/01/rdf-schema#label |
Plan Metrix
|
| gptkbp:integratesWith |
gptkb:Comscore_Media_Metrix
|
| gptkbp:offers |
segmentation by interests
segmentation by purchase intent |
| gptkbp:provides |
demographic data
psychographic data |
| gptkbp:region |
gptkb:United_States
|
| gptkbp:usedBy |
gptkb:publisher
advertisers media planners |
| gptkbp:usedFor |
digital marketing analysis
|
| gptkbp:bfsParent |
gptkb:Comscore
|
| gptkbp:bfsLayer |
5
|